our team

Maxwell Schmitz, MSFS, Senior Advisor

*New Business Inquiries *Case Design *Prequalification *Quotes Email: max@yetworth.com

Our new president (but 12-years-and-counting in-house DI product specialist), Max has written The Disability Survival Kit: An Infographic Roadmap to Understanding Your Income Options, co-authored The Questions and Answers on Disability Insurance Workbook, and been a frequent speaker at industry events digitally and in-person. Max earned his Master’s degree in Financial Services through the American College and in his spare time enjoys the great midwestern outdoors with his growing family, usually while musing about future industry trends.

Emma Schmitz, Marketing Director

*Communications *Marketing *Management Email: emma@yetworth.com

First a writer and then a marketer, Emma develops and distributes most of our messaging and visual identity, as well as performs some of the backend administrative/technical tasks for Yetworth. Working from home in Truckee, CA, she serves on the Friends of the Library board and lives with her dogs and homestead partner, Branden. Emma earned a degree in Creative Writing from UC Santa Cruz and enjoys nerding out about beer and contemporary literature.

Patrick Lim, New Business Director

*Case Management *Advisor Relations *Contracting & Licensing Email: patrick@yetworth.com

Since 2012, Patrick has been supporting our advisor force in all kinds of ways, from providing proposals, forms, and marketing materials to coming up with new ideas to help advisors better understand everchanging DI and LTC products. He is now our primary case manager for all products. Patrick received a BA in International Studies from UC San Diego, and he enjoys running and experiencing the latest culinary trends at home with his wife and daughters.

Laura Lalonde, In-Force Business Director

*In-Force Correspondence *Office Administration Email: laura@yetworth.com

Laura is the first voice you’ll hear when calling Yetworth. She helps incoming callers find the right resources for case inquiries, sends carrier correspondence to our agents, and is our primary in-force business contact. Laura is a long-time contributor to the Giant Steps Therapeutic Equestrian Center in Petaluma, holds a BFA from University of SF Academy of Arts, and is a ray of light to those around her.

Jack Schmitz, CLU, ChFC, CASL, Consultant

*Brokerage Consultant *Contract, Rate Increase, Compensation, & Viability Inquiries Email: jack@yetworth.com

Jack served as Yetworth’s (formerly known as Bay Area Disability, then DI & LTC) president for over thirty years with his wife, Diana, our previous vice president. Jack received his CLU, ChFC, and CASL from the American College, was the 2015 recipient of the International DI Society W. Harold Petersen Lifetime Achievement Award, has led several local financial associations, and is a past president of The Plus Group. He likes to hike, paddle board, and spend time with friends and family over good wine and food.

who we are


We are a family-owned general agency dedicated to helping insurance and financial advisors secure the best available disability income and long-term care solutions for their clients. For forty years, we've worked with dozens of the top carriers in the industry. That means you'll always be able to access the best options for your clients' income security needs. Our independence is what sets us apart; we get your clients covered with the right products for their financial situation.


As third-generation income protection specialists, we strive to streamline processes and leverage our creative vision to connect with our audience. Simplification is key—that’s why we were the first general agency to build a drop-ticket e-application for each product. Thought leadership runs deep in our veins, evident by our decades-long participation in NAIFA and The Plus Group, serving on the Field Advisory Board, and position as a top MGA in the industry.


Compassion is essential to our core; the subjects of disability and illness are not to be taken lightly. We are empathetic human beings just like you, and we have a four-decades-long reputation for sticking around for the life of a policy. Your client works hard for their income and they need a plan to keep it if they get sick or injured. Modern medicine will likely let someone keep their life; insurance can help them keep their livelihood. Here’s to being prepared—for all the “yets” in life.

A single eucalyptus tree on a hill, representing our independence as an insurance brokerage.
A wet, green eucalyptus forest with bark peeling off the trees, kind of like how we are constantly stripping away at old systems to make getting insurance easier.
A toddler in a forest next to wood rounds and an axe. We are family people - this kiddo here is fourth generation in the family business!

what people say

"We are so blessed to have found you guys, everyone at Yetworth is fabulous to work with and we appreciate everything you do for us and our clients!  We couldn’t do it with out your team!" - E.L., 4/8/21


Your ‘above-and-beyond’ efforts are much appreciated!” - B.M., 2/18/21

"Patrick and staff are great to work with." - A.C., 2/18/21