Avoid Putting Prospects into a Defensive State
Does an athlete's unexpected injury make you feel more in tune with your own morbidity/mortality?
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Sep 8, 20231 min read
Are You a Family Benefits Advisor?
It can be really hard to explain what we do. We’ve heard many catch phrases throughout the years, some good and some not-so-good. The one...
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Jun 8, 20231 min read
Why Pulling Is Better Than Pushing in Sales
Pushing is selling a prospect into a position of submission. Pulling is a process of discovery and alignment to achieve a common objective.
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May 26, 20231 min read
How Disability Insurance Can Hedge Small Business Owner Risks
An employer can outsource the decision (and the financial exposure) to keep a valued employee on payroll with disability insurance.
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May 5, 20233 min read
Allow Clients to Indulge in the Zone of Resistance (How to Start the Disability Ins Conversation)
We’re trying to help our clients see the forest through the trees on a multitude of fronts as it’s easy to get lost in the daily myopia.
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Mar 31, 20232 min read
Dispatches from the Intercompany Long-Term Care Insurance Conference (ILTCI)
...we, and our advisor partners, are doing things the right way at Yetworth.
Here’s what that looks like.
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Feb 24, 20232 min read
Top 6 Mistakes Advisors Make with the DI/LTC Conversation – and How to Fix Them
The top six mistakes we've seen advisors make when having DI or LTC conversations, and how to fix them.
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